WRITING

I write sometimes.

AI, product, marketing, media, business, and things I’m building. Recency is not the only ranking. If a piece is still useful, it stays near the top.

All AI buyer insight buyer interviews context switching customer experience customer loyalty direct mail growth leadership marketing organisation design positioning product marketing research ways of working win/loss

I Got Acquired by a Grocery App Without Seeing a Single Ad

What PlayStation really teaches us about positioning

Product Marketing

PMM work isn’t “context engineering.” It’s context switching.

Product Marketing

Product Marketing reporting in Product v/s Marketing org

AI in Win/Loss Programs

How Win/Loss Programs Evolve as Companies Grow

How to Structure a Win Loss Interview

How to Start a Win/Loss Program

Why Every Company Needs a Win/Loss Program