Hi, I’m Vijay. I’ve spent close to two decades moving between engineering, product, consulting and marketing. Today I wear multiple product related hats at Amagi.
These days, I’m also coding again. AI has made that considerably more fun.
Three things, in a loop: decide what’s worth building, get it into the market, and write down what the work actually taught me.
Product strategy, 0-to-1 products, AI-enabled workflows and systems that connect customer problems to product decisions.
Selected work →Positioning, pricing and packaging, launches, competitive strategy, adoption and the enablement required to make any of it land.
How that works →Writing about AI, product, marketing and media technology — mostly the parts that are harder than they look.
Read the writing →Not a product catalogue. These are the kinds of problems I’ve owned, built around, and learned from over the years.
Notes on product, marketing, AI, and media. Recency is not the ranking. All writing →
That zig-zag turned out to be useful. Resume →
I started in software engineering, moved into product marketing, spent seven years across marketing analytics, SaaS, automation and team leadership, took a deliberate turn into product management, and eventually returned to product marketing with a much broader view of how products are built, sold and adopted.
My first years were deeply technical: system verification, enterprise software, release cycles and leading a small engineering team. They left me with a habit I still rely on — wanting to understand how a product actually works before deciding how to explain or improve it.
Then I moved closer to the market ↓I moved from building software to taking it to market: positioning, launches, webinars, sales content, SaaS offers, acquisitions and migration programs. I also led conference tracks. This was where I discovered that I enjoyed translating complex technology almost as much as building it.
I spent seven years in marketing attribution and analytics, progressing from hands-on customer delivery to leading a 16-person cross-functional team. Along the way, I worked on SaaS transition, automation, internal data products and ML-driven processing improvements.
The boundary between “customer problem” and “product problem” kept getting thinner ↓I joined Amagi to establish product marketing for a fast-growing media technology company. That meant building the foundations across positioning, launches, competitive intelligence, analyst relations and enablement while staying close to product, sales and customer problems.
I moved into product management to work directly on discovery, roadmap decisions and 0-to-1 capabilities with engineering and design. It gave me first-hand experience of product trade-offs — and changed how I approach positioning, launches and customer evidence today.
Back to PMM — with first-hand product experience ↓I returned to product marketing with a remit spanning portfolio narrative, go-to-market, pricing and packaging, competitive strategy, analyst relations and product education. Today I own the product marketing charter for streaming and AI, while also building AI-assisted workflows for research, competitive intelligence and enablement.
Apparently I don’t believe careers need to move in straight lines. So far, that has worked out well.
I’m always interested in thoughtful conversations about product, product marketing, AI and media technology.