I’ve never had a very straight career.
I started in software engineering, moved into product marketing, spent seven years across marketing analytics, SaaS, automation and team leadership, took a deliberate turn into product management, and eventually returned to product marketing with a much broader view of how products are built, sold and adopted.
That zig-zag has turned out to be useful. I like understanding how things work, deciding what’s worth building, and figuring out how to make the market care.
Today I lead product marketing for streaming and AI at Amagi, working across North America, EMEA, and a broader global set of teams. The portfolio sits at the uncomfortable and interesting intersection of media technology, product, and commercialization — including AI workflows that have to survive contact with real operators, not just a keynote.
How I got here
IBM was the foundation: software engineering and testing on enterprise products, then a move into product marketing for requirements-management software. I learned launches, migrations, messaging, and the particular craft of translating a technical product for people who have to buy it.
Nielsen / Visual IQ was seven years in marketing analytics and SaaS. The work moved from consulting and delivery into product ownership, automation, a 16-person cross-functional team, and training people on a domain that does not explain itself. The boundary between customer problem and product problem kept getting thinner.
Amagi is where the pattern became a loop. I joined to build product marketing from scratch, spent two years as a product manager on a zero-to-one personalization product, then returned to PMM — this time with a broader remit. Discover, build, validate, commercialize, scale. I still think that is the job, whatever the title on the badge.
What I’m curious about
AI, obviously, but not as a personality. I’m interested in agentic workflows, how products get priced when usage is the unit, and what it takes to teach a technically dense category without dumbing it down. I’m also writing code again. After years away from the editor, AI made that feel like a tool instead of a nostalgia project.
I taught Information Systems and Digital Marketing as visiting faculty for a few years. I still like the classroom version of the job: make a complex thing legible without lying about it.
Outside the work
I live in Bengaluru. I read more than I pretend to, love travelling, and spending time with family.