A few problems I’ve spent time on.

Joined as the first product marketer and built the foundations across positioning, launches, competitive intelligence, analyst relations, enablement and product feedback. What began as individual programs became a repeatable operating model connecting product and commercial teams across a growing portfolio.

Worked across use-case definition, product strategy, positioning, pricing, packaging, trials and adoption to turn emerging AI capabilities into a coherent customer offer. The focus was making AI practical, trustworthy and easy to evaluate inside real media workflows.

Built competitive intelligence and win/loss from the ground up, later adding AI-assisted monitoring and synthesis. The resulting system informed enterprise pursuits, positioning, pricing responses and product decisions as the FAST market evolved into a more mature and competitive category.

Moved into product management after identifying a recurring customer problem. Led discovery, roadmap definition and cross-functional development of a 0-to-1 streaming capability from concept through validation and early adoption. The work also contributed to a published patent.

Built a connected education and enablement program spanning training, certification, documentation, release communication and sales programs. It gave customers and internal teams a clearer path from initial exposure to confident use, especially for products with technically complex workflows.