https://vijaysankar.com Vijay P Sankar builds products, brings them to market, and writes about product, marketing, AI, and media technology. en https://vijaysankar.com/writing/i-got-acquired-by-a-grocery-app-without https://vijaysankar.com/writing/i-got-acquired-by-a-grocery-app-without Fri, 09 Jan 2026 00:00:00 GMT What an unexpected grocery-app acquisition taught me about thoughtful direct mail, customer experience, and earning attention. https://vijaysankar.com/writing/what-playstation-really-teaches-us https://vijaysankar.com/writing/what-playstation-really-teaches-us Fri, 02 Jan 2026 00:00:00 GMT What PlayStation’s evolution reveals about category creation, upgrade momentum, customer trust, and long-term positioning. https://vijaysankar.com/writing/pmm-work-isnt-context-engineering https://vijaysankar.com/writing/pmm-work-isnt-context-engineering Mon, 24 Nov 2025 00:00:00 GMT Product marketing requires constant context switching. A practical framework for managing it as a feature rather than a flaw. https://vijaysankar.com/writing/product-marketing-reporting-in-product https://vijaysankar.com/writing/product-marketing-reporting-in-product Sat, 15 Nov 2025 00:00:00 GMT How product marketing changes when it reports into Product versus Marketing—and how to recognize when the structure should change. https://vijaysankar.com/writing/ai-in-winloss-programs https://vijaysankar.com/writing/ai-in-winloss-programs Thu, 06 Nov 2025 00:00:00 GMT Where AI can speed up win/loss programs without replacing the human judgment and buyer signal that make them valuable. https://vijaysankar.com/writing/how-winloss-programs-evolve-as-companies https://vijaysankar.com/writing/how-winloss-programs-evolve-as-companies Sat, 11 Oct 2025 00:00:00 GMT How win/loss programs change from scrappy startup practice to a structured capability in a mature enterprise. https://vijaysankar.com/writing/how-to-structure-a-win-loss-interview https://vijaysankar.com/writing/how-to-structure-a-win-loss-interview Fri, 10 Oct 2025 00:00:00 GMT A practical structure for win/loss interviews, from choosing participants to asking questions that reveal the real decision drivers. https://vijaysankar.com/writing/how-to-start-a-winloss-program https://vijaysankar.com/writing/how-to-start-a-winloss-program Thu, 09 Oct 2025 00:00:00 GMT A practical way to launch a useful win/loss program without overcomplicating the first version. https://vijaysankar.com/writing/why-every-company-needs-a-winloss https://vijaysankar.com/writing/why-every-company-needs-a-winloss Wed, 08 Oct 2025 00:00:00 GMT Why win/loss programs attract attention, why they are difficult to run well, and what makes them genuinely useful.